Editorial
How and why visual formats changed over time — where today’s conventions come from.
Social format trends 2027: which sizes still matter
9:16 still reigns in 2027 — but platforms add variants worth monitoring.
Canva vs SMALLADAPT: when to design and when to adapt
Canva designs; SMALLADAPT adapts — they complement, not compete.
Campaigns and visual inspiration on social media in 2026: who's setting the pace
The campaigns people remember are rarely one spectacular post — they're visual systems repeated with variations. This is what brands and creators are doing in 2026.
Social media design trends for 2026: ideas you can adapt now
In 2026 the feed doesn't reward the most polished or the loudest — it rewards what's recognisable at a glance. These design trends respond to visual saturation, not template fads.
What we can learn from TikTok's design even if we never use TikTok
You do not need to publish on TikTok to learn from how TikTok designs — some of its decisions are already the standard that every other network is copying.
Why we design differently for mobile (and it is not just about screen size)
Shrinking a desktop design until it fits a phone screen is not adapting it — it is the same piece, badly thought out for an entirely different context.
Why thumbnails still decide the click (and the video barely matters anymore)
Nobody decides to watch a video because of its content — they decide because of a still image at 1280×720 that promises that content. That promise is the thumbnail.
The death of the square format: why Instagram stopped forcing you to crop
Instagram's square wasn't a design choice from scratch — it was a direct quote from the Polaroid, disguised as digital novelty.
Mistakes when adapting an Instagram creative to LinkedIn (and how to avoid them)
Changing the size is the easy part. What really fails when moving a creative from Instagram to LinkedIn is almost never the framing.