Guides
Concrete steps for adapting an image: crop, frame, export, or prepare a carousel.
Readable Story text for seniors: minimum size and contrast
An illegible story excludes those who share it most via WhatsApp — large text and high contrast.
Events and weddings: save the date, digital invite and story
Save the date in 9:16 vertical — the format guests expect on WhatsApp and Instagram.
Real estate: photo sizes for Idealista, Fotocasa and social
Property portals require pixel minimums — social requires different ratios.
Restaurant photos: digital menu, Google Maps and Instagram
A restaurant needs the same photos in three different formats.
Why your logo looks pixelated on LinkedIn banner
Pixelated LinkedIn logo is almost always too-small PNG upscaled.
Centred crop vs rule of thirds when going vertical
Going horizontal to vertical forces a crop choice — centred or rule of thirds changes the story.
Canva vs SMALLADAPT: when to design and when to adapt
Canva designs; SMALLADAPT adapts — they complement, not compete.
Blurry photo only on LinkedIn: compression and crop causes
If photo looks fine on phone but blurry on LinkedIn, it's usually wrong size or ratio.
Why WhatsApp compresses your photos (and what to do before sending)
WhatsApp reduces quality to save data — correct size minimises damage.
Newsletter and email marketing image: max width and retina
Email isn't a website — images must be light, narrow and with alt text.
YouTube thumbnail that works on mobile and TV: framing checklist
Thumbnail looks different on mobile, desktop and TV — design for the intersection.
Adapt same photo to Story, Reel cover and 4:5 post in one flow
One photo, three Instagram formats — with different crops but coherent identity.
Find free stock photos inside the adapter (Unsplash)
Find stock, download, open editor, adapt size — four steps reduced to one.
Brand overlay tutorial with before/after examples
A subtle brand color overlay unifies disparate photos.
Add watermark with SMALLADAPT: opacity, position and size
Watermark protects work without ruining the image — low opacity and bottom corner.
How to prepare a 10-slide carousel with consistent framing
A coherent carousel keeps the same framing slide to slide.
How to export from Canva to exact Instagram Story size
Canva exports Story at 1080×1920 — but margins and heavy PNG can complicate publishing.
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Crop vs fit vs fill: which mode when adapting a photo
Three modes, three results — wrong choice means cut faces or ugly bars.
How to adapt an image with SMALLADAPT step by step (no Photoshop)
Adapting an image doesn't require Photoshop — three minutes with the right flow.
Images for Amazon, Etsy and Miravia: size requirements
Marketplaces require large square and clean background.
Open Graph image for social sharing: 1200×630 px
1200×630 is the de facto standard for link previews — wrong dimensions ruin clicks.
Contrast and accessibility in social images: beyond pretty design
An image can win a design award and still fail completely if nobody with reduced vision can tell text from background — and that is more people than you think.
PNG or JPG for logos and text on social media: what to export and when
A logo on transparent background in JPG ends up with an ugly white halo; an 8 MB product photo in PNG loads slowly and the network recompresses it anyway. Format matters.
When to use custom size instead of social media presets
Choosing Instagram Story from the list is right almost always — until the brief asks for 1200×628, a Shopify banner, or a format no network lists in its menu.
Brand colour overlay on photos: when to use it and how not to ruin the image
A brand overlay can unify ten different pieces into one recognisable campaign — or turn a good photo into an illegible colour blob if opacity and tone are not thought through.
How to maintain visual identity across all your social profiles
Someone who sees your Instagram profile and then your LinkedIn should recognise it as the same brand in two seconds, not in two minutes of reading the name.
What size to choose for a social media campaign before you start designing
The most expensive mistake in a campaign is not choosing the wrong size — it is deciding it too late, when a piece has already been designed that doesn't fit any format.
Mistakes when adapting an Instagram creative to LinkedIn (and how to avoid them)
Changing the size is the easy part. What really fails when moving a creative from Instagram to LinkedIn is almost never the framing.
How to adapt a horizontal image to vertical without showing the crop
Rotating the phone is not an option when the photo already exists. The real question is which part of the scene you can afford to lose — and which you cannot.
How to stop Instagram from cropping your photo (and why it does it)
The photo looked perfect in the camera roll. In the feed, half the head is missing. It's not your fault — Instagram decides the framing if you haven't decided it first.
Watermarks on social media: when they make sense and how to do them right
A badly placed watermark shouts louder than it protects — the difference between the two is size, opacity, and knowing when not to add one at all.
One image, all formats: how to adapt your content to every network without redoing the work
You don't need to redesign the same thing ten times — you need one well-thought-out source file and a clear criterion for adapting it to each format.
Why your photo looks pixelated or blurry when you upload it to social media (and how to avoid it)
It is almost never the camera. It is almost always some combination of these three things — and all three can be avoided once you know what to check before hitting publish.
How to make a good carousel for Instagram and LinkedIn (without it looking padded out)
A good carousel is not a single photo repeated ten times with different text — it is a sequence with a reason to keep swiping.
1:1, 4:5, 9:16, 16:9: the image aspect ratio guide that's actually used
Behind each ratio lies a concrete reason: how the device is held, what interface surrounds the image, and what content each network prioritises.
Safe zones in Stories and Reels: the visual guide that stops your text getting covered
What looks perfect in the desktop editor can arrive with the text covered by the clock, a sticker or the comments button on the viewer's phone.
How to communicate with images: what works before writing a single word
The eye decides in less than a second whether to keep looking. Before thinking about the copy, the image has already communicated something — the question is whether it was what you wanted to say.