Visual communication
What makes an image work before a word is read: composition, attention, scroll-stopping.
Readable Story text for seniors: minimum size and contrast
An illegible story excludes those who share it most via WhatsApp — large text and high contrast.
Social format trends 2027: which sizes still matter
9:16 still reigns in 2027 — but platforms add variants worth monitoring.
Centred crop vs rule of thirds when going vertical
Going horizontal to vertical forces a crop choice — centred or rule of thirds changes the story.
Brand overlay tutorial with before/after examples
A subtle brand color overlay unifies disparate photos.
Campaigns and visual inspiration on social media in 2026: who's setting the pace
The campaigns people remember are rarely one spectacular post — they're visual systems repeated with variations. This is what brands and creators are doing in 2026.
Social media design trends for 2026: ideas you can adapt now
In 2026 the feed doesn't reward the most polished or the loudest — it rewards what's recognisable at a glance. These design trends respond to visual saturation, not template fads.
Contrast and accessibility in social images: beyond pretty design
An image can win a design award and still fail completely if nobody with reduced vision can tell text from background — and that is more people than you think.
Brand colour overlay on photos: when to use it and how not to ruin the image
A brand overlay can unify ten different pieces into one recognisable campaign — or turn a good photo into an illegible colour blob if opacity and tone are not thought through.
How colour affects attention on social media (and why the most vivid doesn't always win)
A deep red stands out against a neutral background and vanishes against an equally intense one. Attention does not depend on colour — it depends on contrast with whatever is around it.
How to guide the eye with composition (without the trick showing)
Nobody looks at an image at random. The path the eye takes is almost always designed on purpose by whoever composed it — even if the viewer has no idea they're being guided.
What we can learn from TikTok's design even if we never use TikTok
You do not need to publish on TikTok to learn from how TikTok designs — some of its decisions are already the standard that every other network is copying.
How to maintain visual identity across all your social profiles
Someone who sees your Instagram profile and then your LinkedIn should recognise it as the same brand in two seconds, not in two minutes of reading the name.
What makes an image stop the scroll (and why most don't manage it)
Scrolling the thumb is the most automatic gesture there is on a phone. An image that stops it is doing something very specific — it is almost never an accident.
Why thumbnails still decide the click (and the video barely matters anymore)
Nobody decides to watch a video because of its content — they decide because of a still image at 1280×720 that promises that content. That promise is the thumbnail.