主打格式

LinkedIn 横幅尺寸（个人与企业）

The banner is a strip, not a subway poster. Tiny type dies; the message must read in one timeline glance.

Personal 1584×396 vs company 1128×191

Personal allows a bit more visual storytelling. Company is a ribbon: logo + short claim, no complex scenes.

Both crop by device—center what matters.

Reusing an Instagram post without reframing.

Legal disclaimer text that is unreadable at real size.

Generic stock that says nothing about category or offer.

LinkedIn → Personal or Company banner → adjust → download. Ideal before a campaign or rebrand.

Personal LinkedIn banner size?

1584×396 pixels.

Company page banner?

1128×191. Use the specific preset—don’t force the personal one.